Amazon’s October Prime Day, dubbed Prime Big Deal Days, is here to kick off some pre-Black Friday shopping deals with some bargains that are as big as those in the US. Across tech, home, and gaming, the discounts are seriously impressive this year.
To take out some of the work scrolling through product categories on your end, we’ve hunted down the ten standout offers that are genuinely worth your time and Prime subscription. Whether you’re upgrading your gadgets or gifting early, these are the best deals you’ll find this week.
You should also know that the first standout deal overall, though, is 2% off your basket when selecting the “FREE No-Rush Delivery” option when going through checkout, taking 2% off any eligible items you’re buying. For example, when buying the below LEGO Game Boy for £49.99, the added No-Rush Discount sliced off an extra £1.10 for a new total of £48.89.
For the rest of the best bargains available amongst Prime Day’s deals so far, take a look at the full list below.
LEGO Super Mario Game Boy Set – Now £49.99 (With Code)
Apple’s iPhone 16e brings its A18 chip, Apple Intelligence features, and a 48MP Fusion Camera to the mainstream tier. The 6.1-inch Super Retina XDR display looks fantastic, and battery life has taken a meaningful leap. At £494, this is the lowest price we’ve seen since launching in early 2025 — making it ideal for anyone eyeing premium performance without the Pro-level price tag.
Apple iPad 11-inch (128GB) – Now £284 (Was £329)
Ninja’s bestselling air fryer gets a massive 46% discount this Prime Day. The dual drawers let you cook mains and sides at the same time, whilst six functions; Air Fry, Max Crisp, Roast, Bake, Reheat, and Dehydrate; cover almost any meal. It’s large enough for families and easy to clean thanks to its non-stick, dishwasher-safe baskets.
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