Adobe has kicked off its annual Max event, giving us a first look at new and upcoming generative AI tools launching for the company’s Photoshop, Premiere Pro, and Lightroom Creative Cloud apps. These include updates to Photoshop’s Generative Fill feature that aim to give creators more control over adding, removing or modifying content, and tools that can automate some of the more time-consuming elements of editing photos and videos.
To start, Adobe is allowing Photoshop users to power Generative Fill capabilities using Google and Black Forest Labs’ third-party AI models. After selecting their image and giving Generative Fill a prompt — such as describing an object to insert, or replacing an existing object or person with something else — users can switch between Google’s Gemini 2.5 Flash, Black Forest’s Flux.1 Kontext, and Adobe’s Firefly image model, providing a wider variety of results to choose from.
Read Article >Adobe is giving filmmakers new generative AI audio tools that can quickly add thematically appropriate backing tracks and narration to videos. Generate Soundtrack and Generate Speech are being introduced to a redesigned Adobe Firefly AI app, while Adobe is also developing a new web-based video production tool that combines multiple AI features with a simple editing timeline.
The Generate Soundtrack tool is launching in public beta in the Firefly app, and works by assessing an uploaded video and then generating a selection of instrumental audio clips that automatically synchronize to the footage. Users can direct the style of the music by selecting from provided presets like lofi, hip-hop, classical, EDM, and more, or describe the desired vibe in the provided text prompt interface — asking it to be more sentimental, aggressive, and so on. The tool will also suggest a prompt based on the uploaded video footage that can be used as a starting point.
Read Article >A new generative AI experience is coming to Adobe’s cloud-based Express design platform, enabling you to transform projects by vaguely describing what changes to make. Adobe describes the “AI Assistant in Adobe Express” launching in public beta today as a conversational creative agent that “empowers people of every skill level” to quickly create visual content, without having to understand specific design terms or creative tools.
The feature is available as a toggle in the top-left corner of the Adobe Express web app. When activated, the usual homepage interface and tool options will be replaced by a chatbot-style text box, with options to make a new design or edit existing images. Users can surface a selection of curated presets by describing what they need to make, such as “fall-themed wedding invitation” or “retro-inspired poster for school science fair,” and edit their selection with natural language prompts.
Read Article >As Adobe builds AI assistants into each of its applications, the company is also building an AI agent on its Firefly platform to act as a centralized creative director for social media campaigns. Project Moonlight’s chatbot integrates with Adobe’s creative software apps and pulls from your existing social media channels to brainstorm and edit content that’s consistent with your personal style and voice.
As seen in the above sample image, users describe their vision to the bot in text, and the AI assistant processes those ideas through Adobe’s other AI-enabled editing tools to create personalized images, videos, and social posts. Adobe says of the new AI agent:
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