Gamescom, one of the biggest video game industry trade shows in the world, used AI to book meetings for attending publishers, developers, and media even if they didn’t want them. Attendees complained about random meetings showing up on their calendars, prompting Gamescom to turn off the feature and apologize.
Gamescom is a video game trade fair and convention in Germany that brings together journalists, developers, and studio executives for a week of networking and announcements. Since the death of E3, Gamescom is now the biggest video game convention in the world.
It’s a place where people take a lot of meetings, but usually ones they requested and set up weeks in advance by talking directly to human public relations represenatives. Those plagued by AI-generated meetings shared their frustration on social media. “I’ve got 9x AI-created meetings that have all been ‘accepted’ by the other attendee… but after speaking to one they’ve confirmed they didn’t know about it either,” Graham Day, a Twitch partner, said on X.
Screenshots of Day’s Gamescom app showed a block of 30 minutes 1-on-1 meetings had been confirmed and that the meeting had been "generated based on profile similarities.”
“The Gamescom app AI-generating meetings you have to manually decline is absolutely heinous shit,” Chris Schilling, the editorial director of Lost In Cult, said on Bluesky.
Developer JC Lau shared screenshots of the message she received from the app. “Our meeting generator has sent you a meeting suggestion with a person who matches your interests,” the app said in the screenshot. “Don’t miss an opportunity—accept requests!”
The message implied that guests would need to accept the AI-generated meetings to confirm them. But a follow up from Lau showed that wasn’t the case. One of their friends had 9 different push notifications from the app, all for confirmed AI-generated meetings.
“Gamescom's app added an AI feature this year and it did not go well. Folks were overwhelmed with automatically generated meeting requests that they did not want. It generated a lot of stuff, but not value,” freelance product and UX designer Robiny-Yann Storm said on Bluesky. AI is on Storm’s mind. He’s giving a talk about Gamescom titled: Old news, new package: AI, Procedural Generation, UGC, In-Game Trading, Crypto, and the Metaverse. “It's targeted towards games-adjacent folks, not just game-devs, in how to recognize, discuss, and prevent the 'bamboozle' of things that sound new, but are actually much older,” he told 404 Media.
On Bluesky, Henry Stockdale, a senior editor at UploadVR, said that the AI-generated meetings gave him a minor panic attack as he was boarding his plane. “Two meetings were scheduled that already clashed with appointments made outside of the Gamescom platform, so I would not have attended them,” he told 404 Media. “I don't use generative AI and am actively put off by platforms forcing that functionality in.”
Gamescom backtracked. It disabled the AI and sent attendees an apology. It’s unclear how long the service was active and generating unwanted meetings and Gamescom did not return 404 Media’s request for comment. “We tested a new feature today—the AI meeting generator. The Aim was to suggest suitable business contacts based on your profiles and make it easier for you to plan your trade fair contacts,” Gamescom follow up said.
“However, your honest feedback shows us that this feature does not provide the desired value. We have therefore decided to completely remove the automatically generated meetings from your profiles,” it added. “We apologize for any inconvenience caused.”
Many of the affected attendees posted copies of the apology across X and Bluesky. “I think they handled it well, quickly realising this was a bad idea and apologising, though the fact they even thought to try this days before the event is, put politely: poor,” Stockdale said.
Right now, companies are forcing generative AI into everyone’s life, whether they want it or not. It might be a bubble, one so big that it’s propping up the U.S. economy, but we’re stuck with it until it bursts.
Gamescom attendees who escaped AI-generated meetings will not be escaping AI during their time in Germany. NVIDIA is there with Project G-Assist, an AI assistant it says will let PC users dial in their gaming settings. Chris Hewish, the CEO of payment company Xsolla, told Variety that AI would be one of the big focuses of the conference. And Microsoft will host a roundtable for developers about how AI can make them more efficient.
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