Amazon first kicked off its Black Friday sale last Thursday, and some of the best discounts went live right away (check them out here). Not all of the discounts dropped all at once, though. Amazon has slowly been including new price drops all week long as competing online stores set their own sales live. And now that we've finally reached actual Black Friday, the final deals have arrived for the 2025 sale. At least until Cyber Monday arrives with more.
There are quite a few new price drops at Amazon today and most of the best discounts are still available. The main exception to that is physical video games at Amazon has been mostly cleared out after the Nintendo Switch and PlayStation sales went live last weekend. I'd recommend just diving into the sale yourself, but I've also highlighted some of the best new deals available starting today.
Amazon has added a bunch of new LEGO sets to its sale today, likely because the actual LEGO Store Black Friday sale starts today. Target has also dropped a new 40% off LEGO sets sale today.
Neither of these can really compete with LEGO's U.S.S Enterprise set launch, but the discounts are still quite good today.
Amazon has had box sets on sale all week long, but the latest price drops are great new additions. There's a nice mix of fun gift sets for kids, like the Where's Waldo Ultimate Collection, as well as giant Lord of the Rings tomes for the more adult crowd. If you're looking for a good gift for a reader in your life, I'd suggest checking these out. Many of these are also eligible for Amazon's "3 for 2" sale on movies and vinyl as well.
More New Deals
Outside of books and LEGO sets, Amazon has quite a few other discounts going live today or that just went live last night. I'm gathering all of the notable price drops I've been able to find right here.
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