Apple has revealed its latest accessory, a $229 “piece of cloth” called the iPhone Pocket, designed in collaboration with Japanese fashion brand Issey Miyake.
The minimalist pouch is made from a single 3D knitted fabric that Apple says was “inspired by the concept of a piece of cloth.” Crafted in Japan, it is designed to stretch and fit any iPhone, along with a few other pocket-sized essentials if you are lucky.
Available in short strap ($149) and cross-body long strap ($229) versions, the iPhone Pocket comes in colors like lemon, peacock, cinnamon, and purple. Additionally, the sock subtly reveals its contents when stretched, letting users “peek” at their phone screen without pulling it out completely.
Apple calls it “a beautiful way to wear and carry iPhone.” Issey Miyake’s design director Yoshiyuki Miyamae says it celebrates “the joy of wearing iPhone in your own way,” while Apple’s VP of Industrial Design Molly Anderson described it as “a clever extra pocket.”
Apple releases $229 sock for iPhone
The accessory will launch on November 14 as a special edition release, available online and at select Apple Stores across the US, UK, Japan, France, Italy, China, Singapore, and South Korea.
The design draws from Miyake’s famous A POC (“A Piece of Cloth”) concept, a philosophy built around single-thread minimalism and expandable attire.
For longtime Apple fans, the iPhone Pocket will be familiar, as in 2004, the company famously released the now-iconic iPod Socks, a pack of six colorful covers priced at $29 (around $48 today with inflation). Now, two decades later, Apple is back to selling a piece of fabric for your phone, but this time it comes with an eye-watering price tag.
The iPhone Pocket might be the most luxurious extra pocket ever made, and a reminder that Apple can still turn something as simple as a knitted pouch into a holiday status symbol.
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