Apple is hosting its next product event on Tuesday, September 9, at 10 am Pacific and 1 pm Eastern, the company announced today. Though Apple's event announcements rarely indicate what the company plans to talk about, the company's September events for well over a decade have all revolved around the iPhone.
The event will be available to stream from YouTube or from Apple's events website.
Rumors about this year's iPhones point to a more significant redesign than in recent years, though Apple isn't (yet?) ready to jump into the world of foldable phones. In addition to new, wider camera areas that span the backs of the devices, the most reliable rumors suggest we'll be getting a new "iPhone Air" that prioritizes thinness and lightness. We're also expecting a standard iPhone 17, an iPhone 17 Pro, and an iPhone 17 Pro Max; the non-Pro Max version of the iPhone may be going away, following in the footsteps of the iPhone mini design from a few years ago.
Apple also usually announces a handful of other devices at its September event. Apple Watches are usually a focus—rumors indicate we should be on the lookout for a mainstream Series 11, as well as a new Ultra 3 at the high end and SE 3 at the low end. We could also get a fresh iteration of the Apple TV box and updates to Apple's various AirPod and HomePod-related audio devices.
Macs and iPads generally don't get stage time at the September events, beyond passing mentions about software updates or Continuity-related features that they share with the phones. If Mac and/or iPad announcements happen this year, it's more likely that Apple will hold them until October or November; for the past two years, we've gotten new Mac announcements right around Halloween.
If you're not in the market for new hardware, the September event is also when Apple announces release dates for the new operating systems it unveiled at its Worldwide Developer Conference in June. The headlining feature this year is "Liquid Glass," a new across-the-board aesthetic redesign inspired by the airy, floating panels of the Vision Pro headset's visionOS. Apple is also simplifying its version numbering with a new year-based system—instead of iOS 19, macOS 16, and watchOS 12, all of Apple's releases this fall will be version 26.
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