Baskin-Robbins is turning one of the internet’s biggest dessert trends into its latest flavor lineup. Starting November 1, the ice cream chain will debut the limited-time Dubai Chocolate Collection nationwide, transforming the viral Dubai chocolate bar into a full menu experience.
The original Dubai chocolate bar first gained international attention in 2024 after going viral on TikTok. The handmade treat, popular in Dubai cafes, features a glossy chocolate shell filled with pistachio, hazelnut, or Nutella cream. It’s slow “crack” reveal videos quickly spread across social media, making it one of the most replicated desserts online.
The trend has since inspired bakeries and confectioners around the world to create their own versions, often using pistachio and gold accents to mimic the luxurious Middle Eastern aesthetic.
By launching the Dubai Chocolate Collection, Baskin-Robbins is bringing that same visual and flavor appeal to its ice cream menu. The brand stated that the new lineup was created to capture the indulgent textures and flavors behind the viral dessert, utilizing pistachio, chocolate, and kadayif as key ingredients.
Baskin-Robbins Dubai Chocolate Collection
- Pistachio Chocolate Bar Ice Cream – Pistachio and chocolate flavored ice creams mixed with pistachio pieces and chocolate crunch swirls
- Dubai Chocolate Shake – A milkshake made with the hero flavor, topped with whipped cream, pistachio sauce, and crispy kadayif
- Dubai Chocolate Sundae – Three scoops layered with hot fudge, pistachio sauce, whipped cream, fudge drizzle, and kadayif
Alongside the new collection, Baskin-Robbins is bringing back its seasonal Turkey Cake for Thanksgiving, offering a $5 discount for Rewards members from November 1 to 16.
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