Coors Light just dropped its coldest product yet, and no, it’s not a lager.
In a surprising pivot to personal care, the beer brand has teamed up with antiperspirant company Duradry to launch Dura Chill, a $15 deodorant stick designed to be stored in your fridge, right next to your beer.
Billed as the “first-ever chill deodorant,” Dura Chill features cold-activated packaging that turns blue — just like Coors Light cans — when it hits optimal temperature.
“This Coors Light x Duradry deodorant collab is designed to keep you chill when the game gets heated,” the product site reads. “The cold activated packaging lets you know when the deodorant is chill enough to apply.”
Coors enters the deodorant game
The scent? Not beer. Coors promises a “Rocky Mountain Breeze” aroma with notes of juicy pear and smooth vanilla.
“Whether you’re sweating through a heat wave or just trying to stay chill while watching a Leagues Cup match,” said Coors Light VP of Marketing Marcelo Pascoa, “Dura Chill is like giving your underarms their own ice-cold beer.”
Released on July 29, the limited-edition collab sold out almost instantly, but the brand hasn’t ruled out more drops in the future.
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