Dora the Explorer, the cute Nickelodeon cartoon character, is teaching kids what it means to be “Sigma,” a slang term describing an extremely toxic male archetype which originates in the darkest corners of the so-called “manosphere.”
“Hola, grown-ups! Today I have a super cool word for you! Sigma,” a 3D rendered version of Dora says in a video uploaded to the official Dora the Explorer Instagram account yesterday. “‘Sigma’ is a word for someone who’s confident, independent, and does things their own way! Think of it as someone who’s a leader and a trendsetter. Let’s say your friend is doing their own thing, focusing on their goals, and not worrying about what others think. You can say, ‘you’re such a SIGMA!’”
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