There’s probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it’s a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer works.
They’re fed up with an aging battery, or they’re tired of a dated processor chugging through app screens. Maybe their previous iPhone ate it altogether. They’ll pick up whatever-number-we’re-on-now (soon to be 17, with a supposedly “awe dropping” reveal tomorrow) because they like their old phone well enough. It’s familiar and reliable, so why change things up? The point is: Most people are buying an iPhone out of habit, rather than as the result of a conscious decision.
Read Article >Apple is just days away from revealing its newest iPhones during its “Awe dropping” event on September 9th. It seems like this year’s launch will offer more than just a simple spec bump, as rumors point to an ultra-thin iPhone arriving alongside the rest of Apple’s upgraded smartphone lineup.
Though the iPhone 17 will undoubtedly be the focal point of the event, the company might throw a couple of other devices our way. Here’s what Apple might reveal during its next big launch event.
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