Executives at Ford are considering killing its flagship electric pickup truck, the F-150 Lightning, according to The Wall Street Journal.
The discussions are happening in the wake of Ford’s late October decision to idle F-150 Lightning production while it prioritizes hybrid and gas-engine versions of the popular pickup. The company’s been dealing with production troubles after a fire broke out at aluminum supplier Novelis’ factory in Oswego, New York, earlier this year.
Ford introduced the F-150 Lightning in 2021 with a promised base price of $40,000. It started building and selling the truck in 2022 — although the truck wound up costing most customers a lot more.
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