Fortnite creators can now charge players for items and access inside their maps, putting them on the same footing as Roblox developers.
Until now, Fortnite’s V-Bucks were limited to official purchases like Epic-official skins, bundles, and Battle Passes. Only Epic Games controlled how players could spend money in-game.
That changes with the rollout of a new system that brings Roblox-style monetization directly into Fortnite’s Creative and UEFN modes.
Fortnite players can sell items for V-Bucks
Epic’s new “In-Island Transactions” feature lets creators sell items, assets, or even gated areas within their maps using V-Bucks. The feature is still in testing, so maps using it can’t yet go public. When it launches, creators will split earnings evenly with Epic, each taking 50 percent.
In simpler terms, imagine a creator-made map like Steal a Brainrot, which pulls over 750,000 players a day. That developer could charge 500 V-Bucks for a speed-boost consumable to help you swipe a Tralalero Tralala, or lock a pack of gold-plated Ballerina Cappuccinas behind a 1,200 V-Buck paywall if they wanted. Epic would take 850 V-Bucks from the transaction, leaving the same amount for the creator.
Prices range from 50 to 5,000 V-Bucks in increments of 50. Creators can offer bundles, single products, or random-reward items, though the odds of winning must be disclosed. Paid random items are restricted in several regions and can be blocked by parental controls for under-18 players. Only non-IP Partner Licensing Program maps are eligible.
All transactions inside Fortnite Creative and UEFN maps are final, though creators can issue refunds for purchases made within the last 20 days. Random paid items are already banned or limited in Singapore, Qatar, Australia, the Netherlands, Belgium, the UK (for under-18s), and Brazil from March 2026 onward.
Roblox has long allowed its creators to sell items, passes, and private server access for Robux, taking between 30 and 70 percent of earnings. Fortnite’s system mirrors this but gives creators a larger share of profits and more control over how players interact with their content.
It’s still an experiment, but Epic’s direction is obvious. Fortnite is evolving from a game into a full creator marketplace that could challenge Roblox’s dominance if it takes off.
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