Game Companies Compete in the Kitchen for Charity

https://www.ign.com/articles/game-companies-compete-in-the-kitchen-for-charity

Michael Peyton Oct 21, 2025 · 2 mins read
Game Companies Compete in the Kitchen for Charity
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Game publishers have been cooking for charity! As part of gamescom asia x Thailand Game Show 2025, the first ever Charity Cook-Off was held in Bangkok on October 13, with 10 contestants from the game industry flexing their kitchen skills for Chef Willment Leong, the hot-tempered celebrity chef who hosts Hell’s Kitchen Thailand.

The event was livestreamed in support of two charities, one global and one local: Doctors Without Borders, and the Bangkok Community Help Foundation.

Among the lineup of contestants was… me! Representing IGN Japan, I felt the pressure to bring the spice, doing my best to replicate Chef Willment’s signature menu that blends the Western dish salmon confit with a Thai twist – green curry cream sauce, crispy chicken skin crust, handmade ailoi, poached egg and rocket salad.

Bonus points were awarded for adding a videogame twist, so my dish was populated by cute little edible Pokémon and a Mario-themed salad.

Here’s the full list of contestants:

  • Adorapixel - Gordon Van Dyke
  • Powell Group - Jay Powell
  • Raw Fury - Johan Toresson
  • Miniclip - Govind Cacciatore
  • Wired Production - Leo Zullo
  • Joystick Venture - Ivan Carrillo
  • IGN - Daniel Robson
  • PlayPark - Jham (Sattra Viriyacharoentham)
  • AGP - Lili Zang
  • Poki - Romy Halfweeg

The event was hosted by gaming investment company Agora Gaming Partners and gamescom asia organizer Koelnmesse. It was held in the professional-grade kitchen of Dusit Thani College, as seen on cooking shows like Netflix’s The Maverick Academy. The college also provided volunteer assistants – my assistant Tia was awesome, and helped make sure I didn’t set fire to or slice off anything important.

As game media, we often review creations made by game companies, so it was a thrill to be on the other side and have the judges rate my cooking! Cooking under pressure, surrounded by cameras and under a tight time limit in an unfamiliar kitchen, was an experience I’ll never forget. I didn’t win (my salmon was a little pink), but I didn’t embarrass myself horribly either, and I was especially proud of my attempt at green curry cream sauce – I’ll tinker and perfect that recipe at home for sure.