Soulja Boy is facing backlash after debuting yet another handheld gaming console that customers claim is an alleged copy of another pre-existing product.
Back in December 2018, ‘Crank Dat’ rapper Soulja Boy went viral after releasing a line of rom-hacked gaming consoles similar to other handheld emulators that were available for purchase through online retailers like AliExpress and Amazon.
Soulja Boy’s consoles were advertised to include 3,000 built-in games, including titles from the Nintendo Switch, 3DS, PS Vita, NeoGeo, Game Boy Color and more, as well as games simply referred to as ‘SouljaGames.’
Unsurprisingly, this business venture didn’t last long. His website advertising the consoles was swiftly taken down, leading many to believe that he had been served a legal order from Nintendo or other game publishers.
In the years since then, Soulja Boy has attempted to start up his gaming console business a few more times, but activity from this endeavor has been mostly silent… until now.
Soulja Boy accused of copying yet another gaming console
Seven years later, in November 2025, the rapper revealed that he was selling yet another handheld emulator.
This newest console, named the ‘SouljaGame Flip,’ is advertised for “gaming enthusiasts who crave high-quality performance on the go,” claiming it boasts a “robust library of retro and modern games, offering an unparalleled gaming experience.”
Soulja Boy himself even showed off the product in a video on Instagram, where he claimed it even has the ability to access social media platforms like TikTok.
While it was initially listed at an eye-watering $436, it’s currently priced at $200 — but watchdogs in the space are urging potential customers to spend their money elsewhere.
More specifically, fans of emulation consoles noticed that the SouljaGame Flip was extremely similar to a pre-existing handheld from console-maker Retroid called the Retroid Pocket Flip 2. In fact, it appears that SouljaBoy’s website uses the exact same image as the one used on Retroid’s page.
After being alerted to the similarities between the two products, Retroid released an official statement, telling gaming news outlet Retrodo that there is no relationship between Soulja Boy’s handheld and their own.
“I didn’t know about this,” the Retroid team said. “This is not any kind of official licensing deal. He does not have permission to rebrand our products and sell them as his own. The Retroid Pocket Flip 2 is patented in the U.S by ourselves.”
Since this report came to light, the SouljaGame Flip has been reduced in price from $436 to $200, but no other movements or statements from the rapper or his team have been made.
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