Logitech G PLAY returns on September 17, 2025, with a flagship event in Madrid and a global livestream on YouTube.
The showcase will highlight “Breakthroughs in Play” through new product launches, esports appearances, and special community events. It will also kick off Logitech G PLAY Days, a campaign of deals and promotions across gaming gear running from September 17 to 29.
Logitech G PLAY schedule
The event will take place in Madrid at the iconic Callao Cinema, and begins on Wednesday, September 17, at the following times around the world:
Following the Madrid broadcast, another mainstage event will take place in Shanghai on September 19. Additional activations are planned in Sydney, San Francisco, London, and Tokyo.
Where to watch Logitech G PLAY
Viewers can watch Logitech G PLAY live on the official Logitech G YouTube channel. We’ve embedded the stream below for convenience.
Subscribing in advance will ensure notifications are sent when the stream goes live. Fans can also register on the Logitech G PLAY website to receive updates and reminders directly by email.
What to expect from the livestream
This year’s edition follows previous events in Berlin (2022) and Paris (2024). Logitech G has confirmed new product announcements across peripherals, sim racing, and console gear, along with interactive entertainment designed for gamers of all levels.
More than 80 creators will take part, including TheGrefg, Ben Rowlands, mrDzinold, SpuddGaming, PAGO, DanucD, IzakOOO, Hinkowicz, and All The Gear. Together they represent a combined community of over 120 million followers. Fans of sim racing will also see a dedicated session hosted by car enthusiast SebDelanney.
Peter Kingsley, CMO at Logitech G, said the event is “a global celebration recognizing the gaming community and industry” and described it as a platform to showcase innovation, partners, and the people shaping the future of play.
Logitech G PLAY Days
Coinciding with the event, PLAY Days will run from September 17 to 29. During this period, Logitech G will offer discounts of up to 40 percent on a wide range of products, including mice, keyboards, headsets, and racing wheels. These deals will be available both online and through retail partners, alongside special contests and activations with creators.
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