Sony Bravia XR8B 4K OLED TV Deals for Black Friday
Are you a staunch Sony loyalist? I can't blame you. After all, they are the company behind the PlayStation 5 console, so it stands to reason Sony TVs would make a great complement to the console (and it's true). The Sony Bravia XR8B is a 2025 release that replaces last year's XR8. It uses a W-OLED panel so image quality is comparable to Samsung's S85F and LG's B5 OLED TV models. The Bravia 8 supports HDR10, HLG, Dolby Vision video formats and Dolby Atmos and DTS audio.
If You're Looking for a High-end TV, Go With OLED
Compared to any other type of TV, OLED TVs boast superior image quality thanks to their near-infinite black levels, near-infinite contrast ratio, and near-instantaneous response times. This is easily the best type of TV for streaming 4K HDR content in its intended glory. OLED TVs have also been our favorite TVs for console gaming because nearly all of them feature a native 120Hz refresh rate and HDMI 2.1 inputs for running PlayStation 5 or Xbox Series X games in 4K at up to 120fps.
Size Matters, Get the Biggest TV You Can Afford
This year, shoppers are trending towards bigger TVs. Everyone who's purchased a 55" TV in the past is probably now looking to upgrade to a 65" TV, and even 77" TVs are becoming increasingly more common. Manufacturers are aware of this trend and I expect the biggest price drops to happen in the 60" to 77" size range.
If you're looking to upgrade, my advice is to get the biggest TV that can still fit in your intended space and is within your budget. One of the main reasons why people choose to upgrade is to get a bigger TV, and a larger TV will be more future-proof down the road. TV technology moves at a relatively slow pace and chances are if you're happy with the image quality of your TV right now, you'll probably also be fine with it for the long haul. But size is a different matter.
Gamers Should Look for TVs With These Features
If you have a current generation console like a PlayStation 5 or Xbox Series X, you'll want to make sure that your new TV has both a native 120Hz refresh rate and HDMI 2.1 inputs. These are necessary to run games in 4K at up to 120fps. Even in 2025, there are quite a few budget TVs that don't have these features, so make sure you do your due research. If you're a gamer, it is definitely worth it to splurge a little more on a TV that can run your games to their fullest potential.
Despite being a current generation console, the Nintendo Switch 2 has lax TV requirements compared to the PS5 or Xbox Series X. When the Switch is connected to its dock and a television, it is only capable of outputting a 4K resolution signal at up to 60 frames per second. It can go up to 120fps if the resolution drops to 1080p, but the data rate required for both these options is pretty much the same, and you would much rather play any game in 4K.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.
the best deals I've found so far expect to see the lowest prices of the year during Black Friday. That means brand-name OLED TVs from LG, Samsung, and Sony will probably drop to as low as $1,199.99 (or less) for a 65" model and $1,799.99 (or less) for a 77" model. Higher end models with advanced features like LG's Evo or Samsung's quantum dot technology will very likely be heavily discounted as well.
Electronics Express via eBay is offering incredible prices on the 2025 LG Evo C5 4K OLED Smart TVs. The 77" model is marked down to $1,597.59 after 20% off code "CYBERWEEK20". The 65" model is down to $1,117.56 with same code. 42", 48", and 55" sizes are on sale as well. Electronics Express is an authorized LG reseller with over 200,00 reviews on eBay and a 99.4% positive feedback rating. LG is currently the most selling OLED TVs in the global market and for very good reason.
Note that Electronic Express often expires its eBay listings quickly, possibly due to low inventory, so these deals might end well before Black Friday, which lands on November 28.
For Samsung loyalists, there is an extremely similar deal on the Samsung S90F OLED TV.
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