Here we go: KPop Demon Hunters is poised to be a global phenomenon. Why are we just saying that now? Well, because Netflix has officially announced that the hit film will work in joint partnership with toy giants Mattel and Hasbro to license a ton of cool toys for HUNTR/X and Saja Boys fans alike.
Once a movie or TV show starts getting toy lines, it’s serious, folks. The global co-master licenses for both companies will allow them to both produce toys, games, collectibles, role-play products, and more.
“Kpop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” Netflix’s Chief Marketing Officer Marian Lee said in a statement. “HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!”
With Mattel, Netflix plans to develop a full range of products that naturally will include dolls and action figures, as the company is responsible for the legendary and iconic Barbie doll line. Additionally, the collaboration with Mattel will also include playsets, collectibles, accessories, and even collaborations with co-brands. Mattel's first product drop will be a three-pack of HUNTR/X dolls, which will be available for pre-order beginning November 12, 2025.
As for Hasbro, Netflix will develop some new youth electronics products, special feature plush products, and role play products with the company. Hasbro’s first KPop Demon Hunters product to hit the market will be Monopoly Deal: KPop Demon Hunters, which will be a branded version of the Monopoly spinoff game. It is available for pre-order now at Amazon, Target, and Walmart, and will ship January 1, 2026.
Most of the Hasbro and Mattel lines will debut in spring 2026 and be available for the 2026 holiday season and onward. KPop Demon Hunters, which is the most watched original title in Netflix history, is available to stream on the platform now.
Lex Briscuso is a film and television critic and a freelance entertainment writer for IGN. You can follow her on Twitter at @nikonamerica.
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