It’s that time of year, when retailers start to announce their Black Friday sales. The latest announcement for the holiday shopping event comes from LEGO. The official LEGO Store Black Friday sale is scheduled to run November 28 - December 1, 2025. That’s right, it’s a four-day sale that starts promptly on Black Friday and runs through Cyber Monday.
While LEGO’s Black Friday/Cyber Monday sale is a multi-day event, it’s quite a bit shorter than some other retailers are planning for their sales. Best Buy’s Black Friday plans, for instance, span the entire month of November, and will likely include plenty of discounts on LEGO sets as well. You can expect similarly elongated sales (including LEGO deals) from other retailers, like Amazon, Target, and Walmart, as well.
What Kinds of LEGO Black Friday Deals to Expect
LEGO is pretty predictable when it comes to sales. General smaller sales throughout the year tend to get you about 20% off a variety of sets. For bigger sales, like Black Friday, you can expect a good number of sets to drop to 20%, 30%, or even 40% off, depending on various factors. Factors include how long ago they were released and whether they’re on the list of LEGO sets retiring soon.
In addition to discounts, LEGO always has GWPs (Gifts With Purchase) to give away when you buy certain sets. These are smaller sets you get for free, often for spending a certain amount on the LEGO Store. Last year, for instance, if you bought The Endurance set, you got three GWP sets for free. We’ll have to wait to learn what GWP sets will be available this Black Friday.
LEGO Insiders Weekend Date
You don’t have to wait for Black Friday to kick off the LEGO holiday shopping festivities. Each year, the company runs a LEGO Insiders Weekend sale the weekend before Black Friday (so, November 22 - 23 this year). This sale is only open to LEGO Insiders, but you can sign up here for free. You can check out the LEGO Insiders Weekend page on the LEGO Store here, but there aren’t any discounts and no real information at the time of this writing. All the company says to expect is a weekend “filled with surprises, gifts with purchases and much more.”
For more, check out every new LEGO set out in October 2025. There's been a lot of brick-focused news lately, including four new LEGO Batman: Legacy of the Dark Knight sets coming out next year. We also just built the LEGO Gingerbread AT-AT Walker, a delightful Christmas treat.
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