YouTube star Logan Paul showed off the inside of the factory where Prime Hydration is made and, in the process, shared a sneak peek of a huge collection for the brand.
Prime Hydration has become a massive success since its launch in January 2022. The influencer-founded sports drink can be found in basically every major grocery retailer in America and regularly introduces a near-constant flow of new flavors.
One of these new flavors was shown in a video Paul uploaded to YouTube on May 15, 2025, which caught a peek at labels being created for a ‘Prime Collector Series’ version of the beverage.
However, this isn’t the first time it’s shown up in the wild. Earlier in May, eagle-eyed fans scrounged up an image of the Prime Collector Series bottle. They also peeped a subsite that popped up on the official Prime Hydration website, which merely said ‘New Adventure Coming Soon.’
And on May 6, that page went live for a brief moment. Fans nabbed screenshots as fast as they could, which show a new challenge coming for customers with the chance at winning a massive cash prize.
Prime Hydration gearing up for $1M Collector Series challenge
The landing page for the site showed a countdown timer for just over 27 days, ending on June 2.
Encouraging fans to “curate their legacy,” the page teased an activation to “build your hall-of-fame hydration” on that date in the U.S., U.K., Canada, Australia, France, Germany, Mexico and South Africa.
The kicker? A $1 million USD cash prize is up for grabs, although it’s yet unclear what the challenge is, exactly. Currently, users are met with a 403 error if they try to access the site.
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