Magic The Gathering’s Final Fantasy cards made $200M in a single day

Magic: The Gathering’s highly anticipated collaboration with Final Fantasy raked in a mouth-watering $200 million in just one day, making it the fastest and best-selling set in history.

Between the sci-fi and steampunk racing-themed sets, MTG frequently partners up for high-profile collaborations. We’ve seen everything from Bethesda’s Fallout franchise to Transformers make their way onto the tabletop, but one crossover now clears them all in a big way.

From the earliest rumblings, Final Fantasy fans were sent into a tizzy at the thought of an MTG collab. When it finally hit store shelves on June 13, 2025, it instantly broke records for Wizards of the Coast.

Just from pre-orders alone, Hasbro CEO Chris Cocks remarked how it was already the best-selling set in MTG history. Now, new sales figures have revealed the full extent. It turns out, FF x MTG drove a staggering $200M in revenue in a single day.

MTG’s Final Fantasy collab makes $200M in a day

The mega-popular crossover saw Wizards of the Coast cashing in $200M overnight, as Cocks detailed in Hasbro’s Q2 earnings call.

For comparison, he explained how it took MTG’s Lord of the Rings-themed set six full months to reach that very same figure.

This was achieved even as supply failed to meet demand. “We couldn’t produce enough,” Cocks said. “It was substantially, by many, many very high double-digit percentages, ahead of any other production run we’ve ever done.”

It also allegedly brought more new players into TCG shops in just a two-week window than any other MTG set has been able to over a 12-week period in the past. This is even more of a staggering feat given Final Fantasy has its own official TCG that’s still actively supported with new sets.

A non-collab set is next on the docket for MTG as Edge of Eternities launches on August 1. However, following that are two more crossovers with huge potential.

Spiderman is web-slinging his way into the TCG this September, and Avatar: The Last Airbender follows close behind in November. We’ll just have to wait and see if either can top the hype of the record-breaking Final Fantasy set.