Costco’s legendary $1.50 hot dog and soda combo has reached cult status over the years, but one fan in Northern California managed to secure the ultimate piece of memorabilia: the sign itself.
Costco’s iconic $1.50 hot dog is one of the greatest menu items of all time and pure bliss for food court lovers. As such, it’s no surprise that someone out there found a way to acquire the sign.
Zack, a self-proclaimed sign collector, says it took months of persistence and planning to convince Costco managers to part ways with the billboard advertising the iconic Kirkland Signature meal deal.
When Costco revealed it was switching its fountain drinks from Pepsi to Coke, Zack saw an opportunity.
“When I found out they were switching to Coca-Cola late last year, I knew I could start asking around at local warehouses near me,” he explained, noting that the process took months. “Talked with a few different GMs before I found one that was willing to hold onto it for me after they made the switch away from Pepsi.”
The $1.50 deal sign could be considered the “Holy Grail” of Costco memorabilia, and Zack says securing it gave him a rush like nothing else.
Costco fuels man’s growing collection obsession
According to OutKick, Zack has developed a habit of chasing down old signs and menus, and anything retailers take down is fair game.
“This gave me confidence in obtaining any sign I want from here on out,” he admitted. His next target? In-N-Out. “Signs typically change at the end of the year when minimum wage spikes up,” he noted.
For now, the Costco sign lives in Zack’s garage, safe from the elements. Unless someone comes forward with an offer too wild to refuse, he plans to hold onto it forever.
“It will be passed down to future generations in the family,” he proclaimed.
The only obstacle might be space… and his wife.
“We have no limit in place, but once I start running out of room in the garage, it will be challenging to get any hung up around the house,” he said. Still, she’s supportive. “She would rather have me collect signs instead of doing drugs.”
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