Monster Beverage is entering the female-focused energy drink space with FLRT, a new zero sugar brand rolling out in late Q1 2026. The 12-ounce cans each contain 200mg of caffeine and use no artificial colors.
FLRT arrives as the category continues to grow, with brands like Alani Nu and Bloom driving significant momentum across retail and social platforms. Monster is positioning FLRT to meet that demand at scale through its national distribution network.
The drink launches with four flavors: Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze. Each one features a zero-sugar formula designed for shoppers looking for an energy boost without added extras.
FLRT’s website leans into bright, lifestyle-focused messaging, including “Meet your new crush in a can.” The product also promotes functional benefits such as collagen support, skin and hair support, and immunity support.
FLRT to release in 2026
TikToker Snachwithzach shared photos of the new drinks on TikTok, prompting a response from viewers on the app.
“Monstress would’ve been a 10x better/cooler name,” one user commented.
Another said: “12oz can but will probably be the same price as a 16oz can because it’s girly.”
“I feel like the Monster Juice line is already their women-targeted line,” a third replied.
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