Mountain Dew joins dirty soda trend with new ‘boundary pushing’ flavor

https://www.dexerto.com/food/mountain-dew-joins-dirty-soda-trend-with-new-boundary-pushing-flavor-3258914/

Dylan Horetski Sep 29, 2025 · 1 min read
Mountain Dew joins dirty soda trend with new ‘boundary pushing’ flavor
Share this

Mountain Dew is launching a new “Dirty Soda” flavor that blends its signature citrus taste with cream soda.

The drink, called Dirty Mountain Dew Cream Soda, is described as the brand’s “first indulgent flavor.” It will be available in both regular and Zero Sugar versions when it begins rolling out nationally in early 2026.

PepsiCo Beverages U.S. CMO Mark Kirkham said in a statement, “Mountain Dew has always pushed boundaries with flavors that become cultural phenomena. Dirty Mountain Dew Cream Soda, with its creamy, indulgent taste, is just another example of how we leverage innovation to engage our fans.

“As a brand that has always embraced culture, Dirty Mountain Dew takes the dirty soda trend to a whole new level…as only Dew can do!”

TikTok’s dirty soda craze

The launch comes amid the rise of “dirty soda,” a drink trend that gained traction on TikTok, where users mix standard soft drinks with cream, syrups, and flavor shots. Videos tagged with #DirtySoda have drawn millions of views, helping push the once momtok-exclusive craze into mainstream popularity.