Forbes has released their list of 2025’s highest-earning content creators, with names like MrBeast, Jake Paul and Charli D’Amelio taking over the top 10.
More kids than ever before want to be influencers rather than doctors or lawyers when they grow up — and after taking a look at how much money the net’s top content creators are making, it’s not hard to see why.
While some influencers flex their bank accounts more than others, it’s common knowledge that big-time personalities like MrBeast, Logan Paul and xQc make the big bucks. (xQc famously penned a $100M contract with Kick in 2023, for instance.)
Two years later, Forbes has ranked social media’s top 50 stars to see who is really making the most… and some of their findings might surprise you.
MrBeast ranks as the world’st highest-earning influencer
Jimmy ‘MrBeast’ Donaldson came in at first place with a projected net worth of $85 million. While he’s got the dough to spend on major projects like his Beast Games Amazon Prime series and viral YouTube videos, he’s also admitted that he’s not very liquid and even had to borrow money from his mom to pay for his wedding.
Dhar Mann, a creator known for producing ‘life lesson’ style videos, ranks at second place with $56M, having gotten his own ‘Hollywood-style’ production studio to create content.
YouTube star turned boxer Jake Paul weighs in at third place with $50M, likely owing to his purses from major bouts like his Mike Tyson fight and his very own men’s hygiene line, W by Jake Paul.
Good Mythical Morning duo Rhett & Link come in fourth place with $36M, followed by Call Her Daddy host Alex Cooper with $32M.
However, the real shockers come far down in the list. While IShowSpeed and Kai Cenat are arguably some of the most popular figures on the internet, they rank near the bottom; Speed comes in at 42nd place with $20M and Kai Cenat at 28th $8.5M.
The full list of Forbes’ top creators can be viewed below:
- 1. MrBeast: $85M
- 2. Dhar Mann: $56M
- 3. Jake Paul: $50M
- 4. Rhett & Link: $36M
- 5. Alex Cooper: $32M
- 6. Charli D’Amelio: $23.5M
- 7. Matt Rife: $50M
- 8. Mark Rober: $25M
- 9. Druski: $14M
- 10. Khaby Lame: $20M
- 11. Steven Bartlett: $29M
- 12. Dixie D’Amelio: $14.6M
- 13. Brent Rivera: $11M
- 14. Dani Austin: $13.6M
- 15. Logan Paul: $10M
- 16. Nick DiGiovanni: $10M
- 17. Marques Brownlee: $10M
- 18. Emma Chamberlain: $9M
- 19. Stokes Twins: $20M
- 20. Ms Rachel: $23M
- 21. Ryan Kaji: $35M
- 22. Rebecca Zamolo: $22M
- 23. Jacksepticeye: $18M
- 24. Adam W: $16.5M
- 25. Typical Gamer: $17M
- 26. Markiplier: $32M
- 27. Nickmercs: $13M
- 28. Kai Cenat: $8.5M
- 29. Bailey Sarian: $9.5M
- 30. Addison Rae: $5M
- 31. Devon Rodriguez: $7M
- 32. Alix Earle: $8M
- 33. Mikayla Nogueira: $7.8M
- 34. Erika Kullberg: $7.2M
- 35. Alan Chikin Chow: $3.8M
- 36. Haley Kalil: $6.5M
- 37. Jake Shane: $9M
- 38. Hannah Stocking: $5M
- 39. Josh Richards: $6M
- 40. Lexi Rivera: $5M
- 41. Livvy Dunne: $4.9M
- 42. IShowSpeed: $20M
- 43. Brooke Monk: $2.6M
- 44. iJustine: $3.5M
- 45. Drew Afualo: $2.8M
- 46. Xandra (Alexandra Pohl): $3M
- 47. Jordan the Stallion Howlett: $11M
- 48. Wisdom Kaye: $5M
- 49. Monet McMichael: $7.7M
- 50. Nara Smith: $9M
Man “hid” child abuse in “/NSFW/Nope/Don’t open/You were Warned/”