Nintendo’s new era: looking back at the Switch and ahead to the next generation

The first several months after Nintendo released the Switch in 2017 have been described as a “gold rush” for independent game developers. The Switch’s eShop wasn’t exactly barren, but early on there was a lot of room for new releases. To put it into perspective, Nintendo announced in 2018 that around 1,000 games were added to the platform in its first year or so. The number of games released each year just adds to the number of games available on the eShop; in 2024, GameDiscoverCo reported that 50 games were added per week, leading to more than 2,300 new games in 2024 by November.

What started as a gold rush for indie developers eventually flattened, pushing some developers to the margins, while platform degradation soured the experience as a whole.

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The Nintendo Switch is on the cusp of becoming Nintendo’s bestselling hardware ever. In retrospect, it’s easy to see why: it’s a device that seamlessly transitions from a home console to a handheld, erasing the distinction between the two. It’s been so successful that Nintendo isn’t changing all that much with the Switch 2. But both consoles are well-executed versions of ideas Nintendo has been working on since the failed Wii U — and maybe even earlier.

Purely by sales numbers, the Wii U was a flop. The Switch has sold more than 150 million units in its eight-year lifetime. The Wii U, by comparison, sold 13.56 million units — less than a 10th of what the Switch did — making it Nintendo’s worst-selling home console.

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Nintendo is entering a new era. While most everyone associates the company with video games, for the last few years the brand behind Mario has been steadily expanding itself into something much larger.

“I think people view Nintendo as a gaming company, but we have always thought of ourselves as an entertainment company,” Nintendo’s senior managing executive officer, Shinya Takahashi, told me in 2023. Design legend Shigeru Miyamoto echoed the same idea at the opening of Nintendo’s first museum last year. “What I wanted to express with this museum is that we are first and foremost an entertainment company,” he said.

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