Pebblebee is adding a free, helpful feature to already-purchased devices.
Today, it announced that its Clip Universal Bluetooth trackers, which are compatible with iOS and Android devices, are being updated to include an Alert feature that sets off a siren and strobing light when a user wants help.
Pebblebee started selling Android trackers in May 2024 in three different form factors: an AirTag-like Clip version, a credit card-shaped Card SKU, and the smallest version, Tag. In October 2024, Pebblebee announced Universal versions of those trackers that can use both Google’s Find My Device and Apple’s Find My networks (although not simultaneously).
Pebblebee's update makes it so that Clip Universals can show a strobing light and make a siren sound when users press the device quickly and repeatedly. Previously, the Clip's light was primarily for helping people find their things in the dark. Clip owners can add the Alert feature through an update in the Pebblebee companion app.
Clip owners now have the option to set up a Safety Circle for Alert; members of the Circle will receive “instant emergency notifications” when the Clip’s panic alarm is triggered, Pebble's announcement said. Alert notifications are sent “via the Pebblebee app and backend services ... as long as your phone is nearby,” per Pebblebee.
Using updates for good
Pebblebee's Alert update reminds us that gadget companies are capable of issuing software updates that benefit users and aren't centered on corporate interests. It's a standout from many other gadget updates that lock features behind a paywall, remove features, and/or completely brick people's devices.
Alert is also a differentiator from the most famous Bluetooth tracker, Apple AirTags, as well as rival Chipolo trackers. Tile trackers support a similar SOS feature, but to use it, Tile owners have to subscribe to a membership (which includes other features, such as crash detection and location history for up to seven days), starting at $8 per month or $80/year.
Tech companies have already been increasingly turning to subscriptions to keep the revenue flowing, but some expect subscription-free features and updates for consumer gadgets to become even rarer as companies manage new US tariffs. New and ongoing challenges in keeping emerging consumer gadgets secure, modern, and exciting while making money make Pebblebee’s small but thoughtful update all the more commendable.
Of course, Pebblebee also benefits from this update as the new feature could make the Clip Universal more appealing to shoppers. Anything that could boost the value proposition of its trackers is strategic, since Pebblebee's trackers cost more than AirTags (starting at $35 versus $29 per tracker, respectively). Pebblebee trackers also lack ultra-wideband radio technology, which AirTags have, but have an advantage over AirTags in that they’re all rechargeable.
Pebblebee didn't disclose whether or not it'll add Alert to its other trackers or why Clip Universal is currently the only tracker getting the update.
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