South Carolina Attorney General Alan Wilson has announced a new investigation into Roblox Corporation, adding to growing legal scrutiny over the platform’s child safety practices.
On December 16, Wilson confirmed that his office issued a Civil Investigative Demand to Roblox under the South Carolina Unfair Trade Practices Act. The demand seeks information on how Roblox moderates content, markets to minors, and represents safety protections to parents.
The investigation follows a wave of recent legal action against Roblox, including a lawsuit filed by Florida Attorney General James Uthmeier as part of an ongoing criminal investigation into the platform’s handling of child safety.
South Carolina probes Roblox’s safety claims
In a press release, Wilson said the investigation will examine whether Roblox engaged in unfair or deceptive practices by promoting itself as a safe environment for children while allegedly allowing sexualized content and inadequate protections.
“Roblox markets itself as the #1 gaming platform for kids and teens,” Wilson said. “But ensuring the safety of our children online is a top priority for me, and if Roblox is deceiving parents on their safety protocols, they deserve to be held accountable.”
According to the Attorney General’s Office, the Civil Investigative Demand requests information on several areas, including how many South Carolina minors use Roblox, how user-generated content is moderated, whether advertisers are allowed to target users, and what age-verification or parental consent measures are in place.
The demand also seeks records related to potential violations of the South Carolina Uniform Money Services Act.
In a statement shared on X, Wilson emphasized parental trust and child protection as the driving force behind the investigation.
“Our kids’ online safety is non-negotiable,” he said, adding that platforms marketing themselves to children have a responsibility to protect them rather than expose them to sexualized content or deceptive practices.
Roblox has not publicly responded to the Civil Investigative Demand as of publication.
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