Super Bowl LX is here and, alongside watching the (hopefully) epic battle between the Seattle Seahawks and New England Patriots, one of the main reasons to tune in tonight is to see all the biggest and best commercials that own just as much of the spotlight.
We'll be gathering all the biggest commercials right here, and we'll be updating this page throughout the big game, so be sure to keep checking back! Oh, and if you're looking for the biggest trailers, we have a roundup for that as well!
Let us know who you are rooting for and which commercials won your heart!
Lays Pulls at Our Heartstrings With a Touching Ad Generations in the Making
Lays pulled at our heartstrings with their big game ad, as they focused on a father and daughter who grew up tending a farm. Now, on the eve of the father's retirement, we see how much their time together meant and how this wasn't really the end, but a beautiful new beginning.
State Farm Kicks Off the Super Bowl In Style
State Farm kicked off this year's Super Bowl with a commercial featuring Danny McBride, Keegan-Michael Key, Hailee Steinfeld, KATSEYE, and even Jon Bon Jovi. Speaking of Bon Jovi, 'Livin' on a Prayer' is the star of this commercial that sees "Halfway There Insurance" showing how poor they are compared to State Farm.
Instacart Lets You Choose Your Bananas
Instacart enlisted the help of Ben Stiller and Benson Boone to share with the world that, with Instacart, you have the power to choose the color and ripeness of your bananas and so much more with Preference Picker.
Jeff Goldblum and Heidi Gardner Thinks It's Easier to Tell You Where You Can't Live With Apartments.com and Homes.com
Since there are so many living options on Apartments.com and Homes.com, Jeff Goldblum and Heidi Gardner thought their time would be much better spent telling you the places you can't live.
The Office's Brian Baumgartner Is Back With Tons of Clones and a Pot of Chili
The Office's Brian Baumgartner is back in... well.. the office! This time, he is with a ton of clones of himself and is even seen carrying a pot of chili, and we all know how that went last time. This was all for finance software company known as Ramp.
Kurt Russell Trains Lewis Pullman to Be a Skiing Superstar in Michelob Ultra's Ad
Lewis Pullman is having a tough time in Michelob Ultra's Super Bowl ad, as he is always the last one down the hill and forced to buy the drinks when hanging with Olympians Chloe Kim and TJ Oshie. Luckily, Kurt Russell is nearby to help train him and turn the tides.
Liquid Death Doesn't Want Your Head to Explode From Energy Drinks
In an effort to stop exploding heads from extreme energy drinks, Liquid Death Sparkling Energy is her with a Super Bowl ad to show you a better way to get some pep back in your step when you need it most.
Create the Website of Your Dreams With Wix Harmony
With Wix Harmony, you can write out exactly what you want your website to be and watch the magic unfold in real time. With this "new way to create," Wix utilizes vibe coding with an AI agent and drag and drop customization to give you even more tools to bring your ideas to life.
Ads Are Coming to AI, But Not to Claude
To show it is holding strong, Claude created a commercial as a warning that ads are coming to AI. However, they will not be coming to Claude, so you won't be put in this weird situation when trying to find a personal trainer!
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