Tensor wants to be the first company to sell you a ‘robocar’ — but who are they?

https://www.theverge.com/news/758605/tensor-autox-autonomous-vehicle-robocar-personal-own-china

Andrew J. Hawkins Aug 13, 2025 · 1 min read
Tensor wants to be the first company to sell you a ‘robocar’ — but who are they?
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Since its founding in 2016 in San Jose, Auto X has been an American company. Its new consumer brand, Tensor, is also headquartered in San Jose, California, with satellite offices in Spain, the UAE, and Singapore. Tensor focuses on the US, EU, and the GCC markets. As an independent private California startup, they’re controlled by their U.S. employees, with significant majority investment/ownership from the UK, Japan, Korea and US. In 2018, Auto X launched their autonomous delivery service in San Jose for over 1000 self-driving delivery orders, operating until Covid lockdown. In 2020, Auto X received the second-ever driverless AV testing permit in California.

In 2019, AutoX entered the China market as a foreign company in China. We managed to obtain local self-driving test permits alongside with other foreign companies, such as BMW, Tesla, and VW. During the pandemic lockdowns in the U.S., we launched a fully driverless robotaxi fleet in China. However, starting several years ago, AutoX began winding down its China operations; all operations under the AutoX brand in China have been divested, with all offices closed and operations shut down. The AutoX brand and its China operations have been fully discontinued.

We have evolved into the Tensor brand to better reflect our renewed focus on delivering personalized, private, and autonomous technology for individual ownership.