As if that wasn’t enough, LEGO has also lined up a retro gaming treat that makes the timing even better. A brand-new SEGA Genesis controller build is available as a limited-time "Gift With Purchase", and it even hides a Sonic the Hedgehog easter egg inside. It’s not something you can buy outright, though, and that’s where things get slightly more complicated.
The SEGA controller set is only being offered until September 17, and you’ll need to spend at least $130 at the LEGO Store to qualify. GWPs like this have a habit of vanishing early once stock dries up, and this one is restricted to in-stock sets only, so preorders won’t trigger the offer.
The threshold is technically $130, but the IGN Deals team have already tested it and to confirm a $129.99 set still works. That small loophole could make all the difference if you’re just on the cusp.
SEGA Genesis Controller
Only available 9/8 - 9/17 with purchases $130+. Not sold separately.It's a shame that, unlike the more reasonably priced LEGO Game Boy set at $59.99, this one requires a $130 spend at the LEGO Store to unlock.
But, of course, plenty of LEGO sets already blow past that price point these days. And if you were already eyeing Arkham Asylum at $299.99, you’re not only covered but also walking away with one of the best freebies LEGO has rolled out in some time.
If Batman builds aren’t your thing, though, there are plenty of other ways to hit the $130 minimum. Below are a few standout sets currently in stock that qualify for the Genesis controller promotion.
One reminder: as I've mentioned, preorders don’t qualify for a GWP, so the LEGO Game Boy and the upcoming Willy Wonka set won’t work. But if stock holds, the Genesis controller should also be available alongside Jack Sparrow’s Pirate Ship when that launches later this year.
The LEGO SEGA Genesis Controller set (try saying that five times fast) is made up of 260 pieces and, just like the LEGO Game Boy, is aimed squarely at the 18+ age category, marking it as another one of LEGO’s growing lineup of display pieces designed for adults.
With a buildable stand included, it’s meant to sit proudly on a shelf rather than be picked up for play. The end result looks remarkably close to the iconic controller you probably remember spending hours with back in the day, right down to the familiar button layout.
Robert Anderson is Senior Commerce Editor and IGN's resident deals expert on games, collectibles, trading card games, and more. You can follow him @robertliam21 on Twitter/X or Bluesky.
This article contains contributions from Chris Reed.
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