“Their biggest mistake ever”: Urban Decay announces formula changes to their incredibly popular setting spray, and social media is in mourning

For more than a decade, Urban Decay’s All Nighter Setting Spray has been the gold standard for keeping makeup in place.

“This is their biggest mistake ever“

One creator summed up the mood at the start of her video in which she shared the news, “I’m honestly disappointed.” Another called it Urban Decay’s “biggest mistake ever.”

Some urged shoppers to grab the original while they still can.

“They will not have access to the patented technology that they had from Skindinavia,” one TikToker said, referring to the manufacturer that made the original spray.

@hiyaimalex Will you be trying the ‘new and improved’ version of urban decays all nighter setting spray or switching to the skindinavia formula? 👀 #makeuptok #beautytok #urbandecay #settingspray #urbandecayallnighter #newmakeup #makeupshopping #beautynews #drama #dramaexplained #loreal #discontinuedmakeup #reformulation #allnighter #skindinavia ♬ original sound – Alex

She also criticized how the brand was handling the end of that collaboration, calling it “a shame to see Urban Decay end this partnership that’s obviously been so successful and helped a smaller brand.”

Skindinavia speaks out

With Urban Decay’s new line of setting sprays launching in just days, the company confirmed that its partnership with Urban Decay had ended in an Instagram post. It also claimed the new spray no longer includes its active cooling ingredients, which it says are part of a patented formula.

Skindinavia told fans that it will continue to make its own version of the setting spray, available through its website and select retail partners.

It didn’t shy away from criticizing the L’Oréal-owned brand either, accusing Urban Decay of trying to downplay the original product to boost sales of the new one.

“Most small brands can’t stand up to big companies,” the statement read. “We hope this might inspire others to do the same when being bullied.”

Fans filled TikTok and comment sections with their reactions to the news.

“This will end Urban Decay, I fear. This is their one consistently repurchased product,” one person wrote.

“Nooooo, that’s the best setting spray. Skindinavia here I come,” another said, adding that they’d also had issues with other Urban Decay products.

“I hate it when brands ‘upgrade’ their formula and then just make it cheaper for them,” one comment read.

Another summed it up: “I don’t understand why they want to mess with the most consistent, well-loved item in their collection.”

The Daily Dot has reached out to Urban Decay for comment.