What was meant to be a cute Easter dress took a creepy turn upon closer inspection, leading TikTokers to investigate a strange mystery.
Featured VideoEarlier in August, Heather Brown (@heatherbrown400) posted about an Easter dress her young daughter’s grandparents had given her.
“From a quick glance, obviously you can see it’s just a girl’s cute Easter dress. It came with matching shorts, and she wore it multiple times around Easter time,” she said, highlighting aspects of the design like bunnies, eggs, jelly beans, and baby chicks.
But the designs are all accompanied by text. And one day, Brown decided to look at the print a little more closely. And that’s when she discovered the things written on her young daughter’s Easter dress were definitely more creepy than child-friendly.
AdvertisementThe creepy Easter dress discovery
“Want to have an Easter Egg Hunt under the covers?” one square read, while another offered, “This Coupon entitles you to 1 Free Peep Show!”
There was also the suggestion to “pretend we’re rabbits and do whatever comes naturally,” along with what Brown called the weirdest one of all—and what would turn out to be the biggest clue as to what was going on: “You’ve been the best husband & friend a girl could have ever asked for!”
@heatherbrown400 Straight to JAIL 🥲 #momsoftiktok #creepy #fyp ♬ original sound – Heather BrownAdvertisement
“Who makes this sh*t and why are you selling it?” she asked, urging viewers to “read the fine print” when they purchase clothing with words for their young children.
TikTok moms hunt down the dress
Brown said her relatives couldn’t remember where they purchased the dress, and turned to folks on TikTok for help tracking it down so she could figure out why on earth they thought this was an appropriate dress for children.
“We finally got answers,” she said in a follow-up video posted several days later. “Some people were guessing it was a language barrier. Some were saying it was on purpose; it was cruel. Some were saying it was stolen art.”
AdvertisementAs it turned out, the print itself was available as a downloadable PDF for anyone who wanted to utilize the pattern. Brown didn’t name the artist who made it, but noted that she spoke to her personally and she “had no idea what has been going on.” Brown also confirmed that the woman’s website very explicitly notes that the print is for adults, suggesting it was either misused by whoever made the dress or taken by accident by someone who really didn’t bother to read.
She said the dress itself was found for purchase at Lele & Co and Toodle Treasures. Viewers emailed both companies to inquire about their thoughts, and the dress was subsequently removed from both sites. It still isn’t quite clear who made the dress or if it’s being sold anywhere else.
@heatherbrown400 Replying to @LySandra Grace the answers everyone’s been looking for. 🤷🏼♀️🤷🏼♀️ #tiktokmoms #creepy #easterdress ♬ 10 minutes, meditation, sleep, mindfulness, night(951759) – Gloveity
Social media reacts
There was a lot of outrage happening prior to the mystery of the creepy Easter dress being (somewhat) solved, but now that some things have been cleared up, a lot of people are irritated on behalf of the original designer.
Advertisement“The poor artist was just trying to make flirty jokes for couples and some sick freak stole it to print it on a literal piece of children’s clothing,” wrote @loussucks. “my heart goes out to the artist and anyone blaming them for this is ridiculous.”
“The poor designer had her art turned into a heinous item that was completely out of her control,” @cattieoftheworld said.
“Card art stolen and made into a fabric is still sketchy, because who [saw] that art and made it into fabric” @silverangeline4 pointed out, putting the blame back on whoever made the dress. “who approved the fabric for kids clothes? There had to be more checks where it was approved at different stages before it was sold.”
Some people still attempted to keep blame on the original designer, insisting that the print was inherently “childlike” because it was cartoonish and therefore skeevy, while others pointed out how absolutely ridiculous that is.
Advertisement“Raunchy humor paired with cute cartoony figures is nothing new,” @pinkponyprincess commented. “Purity culture is crazy.”
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