Twitch CEO Dan Clancy took a subtle swipe at some of the Amazon-owned platform’s rivals, including Kick, calling them ‘smaller.’
Over the years, there have been a number of platforms that have attempted to knock Twitch off its perch as the biggest livestreaming website. The likes of Facebook Gaming, Mixer, and Dlive have fallen by the wayside in their attempts to topple Twitch.
While TikTok, YouTube, and Instagram offer livestreaming capabilities, they aren’t totally focused on it like Twitch is. That leaves Kick as the Amazon-owned platform’s only real rival in that space.
The Stake-backed platform has made inroads to take Twitch down, even overtaking it for popularity within Spanish-speaking broadcasts. Yet, Twitch remains the biggest one out there.
Dan Clancy on Twitch’s rivals
It was something Twitch CEO Dan Clancy brought up in his October 9 chat with Bloomberg. Clancy was asked about some of Twitch’s rivals and how the platform tries to fend off challengers.
“The way I look at it is we’re fairly unique in the space, and I don’t focus on the competition because, as a livestreaming platform at our scale, there are smaller ones, but when we think of the social media space we have YouTube, TikTok, Instagram, but Twitch is really the only one that focuses on this community-centric livestreaming experience,” he replied.
“The way I describe it sometimes is we actually are a long-form platform where people sit there and watch for one hour or two hours. We’re like Prime Video or Netflix, but we’re social.”
Timestamp of 2:30
Clancy has been reluctant to specifically name Kick since saying that the platform “downright copied” Twitch back in February.
He has routinely named TikTok, YouTube, and Instagram as rivals, but also distanced Twitch from them, too, noting the focus on longer-form content than those.
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