Ukraine’s 'YeKnyha' program reaches more than 200,000 young readers, boosts book sales nationwide

https://kyivindependent.com/ukraines-yeknyha-program-reaches-more-than-200-000-young-readers-boosts-book-sales-nationwide/

Kate Tsurkan Oct 13, 2025 · 1 min read
Ukraine’s 'YeKnyha' program reaches more than 200,000 young readers, boosts book sales nationwide
Share this

More than 200,000 young Ukrainians have received government assistance to purchase books through the "YeKnyha" ("There's a Book") program as of early October, the Culture Ministry reported on Oct. 13.

A total of about 201,500 applications have been submitted via the Diia app, Ukraine's flagship digital services platform.

In the first nine months of 2025, 18-year-old Ukrainians received Hr 181.9 million ($4.3 million) in government assistance to purchase books through the program, the Culture Ministry reported.

According to the Culture Ministry, 60.8% of purchases were made through 34 online bookstores, while 39.2% occurred in 297 physical stores nationwide.

Launched in 2024 as a government initiative to promote reading among young people and strengthen Ukraine’s publishing sector, the "YeKnyha" program continues to attract steady interest, receiving roughly 3,000 new applications each week.

"When 18-year-olds choose a book, they choose growth. Reading is the foundation of the educational process," Acting Culture Minister Tetiana Berezhna said.

"By supporting reading today, we are shaping a society that knows how to think, analyze, and create. The 'YeKnyha' program is an investment in youth education, the development of a reading nation, and support for the Ukrainian book market."

The largest share of bookstore purchases came from Kyiv Oblast, which accounted for 18.7 % of all sales. Lviv Oblast followed with 13.1 %, trailed by Dnipropetrovsk Oblast (6.5 %), Ivano-Frankivsk Oblast (5.9%), and Poltava Oblast (5.1%).