Updating Live: Samsung Galaxy Unpacked 2026 Starts Soon

https://www.ign.com/articles/samsung-galaxy-unpacked-2026-everything-announced

Jacqueline Thomas Feb 25, 2026 · 2 mins read
Updating Live: Samsung Galaxy Unpacked 2026 Starts Soon
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Samsung Galaxy Unpacked 2026 happens at 1PM EST / 10AM PST, and while I don't know exactly what the company has to show this year, it's probably going to be the Samsung Galaxy S26 lineup.

Every year, Samsung kicks things off early with an Unpacked event where it shows off its new lineup of flagship phones. And while we're almost in March right now, it's pretty safe to assume that this is going to be that Unpacked – even if it's a month later than it'd usually be.

If you want to watch along, you can tune in on Samsung's YouTube channel or on its website, or you can just stay tuned here, and I'll keep this article updated with Samsung's announcements as they happen.

What to Expect From Samsung Galaxy Unpacked 2026

It's pretty safe to assume that beyond the Galaxy S26 – in, presumbly, a range of incarnations – Samsung will have an extra thing or two for us at the show. While there have been rumors about a new wide form factor for its foldables, those are usually saved for the company's summer Unpacked event. Instead, the extras will probably be some sort of wearable.

Samsung refreshed its Galaxy Watch in July, alongside the Galaxy Z Fold 7, so it's probably too early to get the Galaxy Watch 9. Instead, the Galaxy Buds 3 Pro launched all the way back in summer 2024, so it's much more likely that those are going to be refreshed.

What do you want to see out of the Samsung Galaxy S26?

Better performanceAn awesome cameraMore AI featuresA reasonable pricePlease keep the S-Pen in the S26 Ultra

In fact, a store listing was leaked recently, which shows Galaxy Buds 4 and a Galaxy Buds 4 Pro at $179 and $249, respectively. That's about the same price as the Galaxy Buds 3 and 3 Pro, so it's looking rather likely that the Buds 4 are going to be at today's event.

It's always possible that Samsung has some secret third thing up its sleeve. For example, we might see the chaebol announce a followup to the Galaxy S25 Edge that came out last Spring, but I'd be very surprised if Samsung didn't just kill that off – it wasn't exactly well-received.