Wendy’s is overhauling its value menu with a new three-tier system that gives customers more control over what they order, starting at just $4.
The fast food chain has leaned heavily into budget bundles in recent years, from the original $5 Biggie Bag launched in 2019 to its more recent two-for-$7 deal.
Now, Wendy’s is expanding that approach with its revamped Biggie Deals menu, which introduces $4, $6, and $8 price points and is available nationwide as of January 14.
Wendy’s upgrades its value menu with “Biggie Deals”
At the lowest tier, the $4 Biggie Bites let customers build a two-item combo. Diners can start by choosing a Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, four-piece nuggets, or a Jr. Fry, then pair it with either four-piece nuggets, a Jr. Fry, or a small drink.
The $6 Biggie Bag steps things up with four total items. Customers can pick between a Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack, and the meal also includes four-piece nuggets, a Jr. Fry, and a small drink.
For those looking to get the most food possible, Wendy’s is offering the $8 Biggie Bundle. This option allows customers to select two sandwiches from the Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack lineup, along with a Jr. Fry and a small drink.
According to Wendy’s, flexibility is the driving force behind the new menu. “We know customers want choice and a meal option made just for them,” said Lindsay Radkoski, US chief marketing officer for The Wendy’s Company. “That’s why we’re expanding Biggie Deals – to give more ways to customize and enjoy great value.”
The launch comes amid intensifying competition in the fast food value space. Taco Bell recently revealed its new Luxe Menu, which features both new items and fan favorites priced under $3.
Meanwhile, Arby’s rolled out a Meat & 3 Value Box for under $8.
With brands aggressively battling on price, Wendy’s latest move makes it clear that customizable value bundles are becoming one of the industry’s most important weapons.
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