“We’ve officially entered a new timeline”: Justin Bieber launches Twitch channel with promise to “stream every day”

Pop singer Justin Bieber joins Twitch with the goal of streaming daily, joining other celebrities who use the social media platform to get more personal with fans.

Justin Bieber starts a Twitch channel

In his first stream on Oct. 22, Bieber garnered over 397,000 views and streamed for over an hour. Since announcing his channel, he has received over 50,000 followers.

During the stream, Bieber plays basketball, ping pong, and pool, ignoring the chat for minutes at a time. Towards the end, he briefly grabs the camera and begins walking around his warehouse, where he filmed the stream.

Reports by Business of Apps suggest that Twitch attracts over 30 million unique visitors each day, making it an attractive platform for creators looking to grow an interactive audience.

Other celebrities, like Drake, Lil Baby, and T-Pain, stream frequently on platforms like Twitch and Kick.

How did fans react to his livestream?

Fans on X react to clips of Bieber’s first livestream. Some share their excitement over the prospect of seeing more of the singer.

“You can tell Justin is gonna be great at streaming,” a commenter writes.

“Platform is shook, he’s coming for streamer of the year,” another says.

“The only reason I’m downloading Twitch,” a third adds.

However, some questioned why he decided to suddenly join the streaming platform.

“This was not on my 2025 bingo card, hope he’s okay and hope this isn’t because he needs the attention, he has the talent,” a viewer suggests.

“Twitch gotta be offering a bag to all these celebrities cuz ain’t no way everybody and they momma streaming,” another writes.

Others are joking about what his upcoming streams will be like.

“If Bieber starts yelling ‘chat W or L?’ we’ve officially entered a new timeline,” one writes.

“But will he sing ‘Baby’?” another asks.

“Justin really said Twitch Baby instead of YouTube Baby,” a third jokes.