X appears to be sending fake traffic across the web

https://www.theverge.com/news/816451/x-fake-traffic-preloading-links-bluesky-substack

Emma Roth Nov 07, 2025 · 1 min read
X appears to be sending fake traffic across the web
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X appears to be sending fake traffic across the web

A new link experience on iOS is supposed to help creators on X improve their reach, but it’s muddying up traffic measurements for everyone else.

A new link experience on iOS is supposed to help creators on X improve their reach, but it’s muddying up traffic measurements for everyone else.