Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape.
On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching television.
This marks a significant uptick from 12% the previous month and an even more notable increase from just 9.6% a year ago.
The new data underscores YouTube’s continued dominance in the living room, beating top media companies such as Disney, Paramount, and Netflix. Disney held the second-largest share of TV viewing in April, with 10.7% of the total.
Additionally, according to internal data from YouTube, TVs were the primary device for YouTube viewing in the U.S. during the first quarter of 2025.
GTA 6 rival Mindseye reveals post-launch plans including Multiplayer and Horde Mode